Markopy

A fistful of work by Marko Leus, veteran copy NL & some thoughts on language & stuff in between.
22nd November 13

Wat je in mannentoiletten toch kan meemaken…

Agency: Publicis Brussels
Creative Director : Paul Servaes
Copywriter : Marko Leus
Art Director : Alex Gabriels
Scenario: Alex Gabriels, Marko Leus, Companie Barbarie
Business Director : Jeannette Westerhout
Account Manager : Jonas De Wit
Strategy: Annemie Goegebuer
Agency Executive Producer : Marc Van Buggenhout
Agency Producer: Tuyen Pham Xuan
Production Company : Czar
Director : Floris Kingma
Executive Producer: Eurydice Gysel
Post-Production: Nozon
Sound: Cobra

22nd November 13

"Een vreemd ding overkwam me op weg naar het werk…"

Agency: Publicis Brussels
Creative Director : Paul Servaes
Copywriter : Marko Leus
Art Director : Alex Gabriels
Scenario: Alex Gabriels, Marko Leus, Companie Barbarie
Business Director : Jeannette Westerhout
Account Manager : Jonas De Wit
Strategy: Annemie Goegebuer
Agency Executive Producer : Marc Van Buggenhout
Agency Producer: Tuyen Pham Xuan
Production Company : Czar
Director : Floris Kingma
Executive Producer: Eurydice Gysel
Post-Production: Nozon
Sound: Cobra

22nd November 13

Almost cut my… arm.

Agency: Publicis Brussels
Creative Director : Paul Servaes
Copywriter : Marko Leus
Art Director : Alex Gabriels
Scenario: Alex Gabriels, Marko Leus
Business Director : Jeannette Westerhout
Account Manager : Jonas De Wit
Strategy: Annemie Goegebuer
Agency Executive Producer : Marc Van Buggenhout
Agency Producer: Tuyen Pham Xuan
Production Company : Czar
Director : Floris Kingma
Executive Producer: Eurydice Gysel
Post-Production: Nozon
Sound: Cobra

22nd November 13

The shower scene, in het prachtige zwembad in de Marollen.

Agency: Publicis Brussels
Creative Director : Paul Servaes
Copywriter : Marko Leus
Art Director : Alex Gabriels
Scenario: Alex Gabriels, Marko Leus, Companie Barbarie
Business Director : Jeannette Westerhout
Account Manager : Jonas De Wit
Strategy: Annemie Goegebuer
Agency Executive Producer : Marc Van Buggenhout
Agency Producer: Tuyen Pham Xuan
Production Company : Czar
Director : Floris Kingma
Executive Producer: Eurydice Gysel
Post-Production: Nozon
Sound: Cobra

22nd November 13

Onderbroekenlol voor een bank: het is ‘s wat anders.

Agency: Publicis Brussels
Creative Director : Paul Servaes
Copywriter : Marko Leus
Art Director : Alex Gabriels
Scenario: Alex Gabriels, Marko Leus

Business Director : Jeannette Westerhout
Account Manager : Jonas De Wit
Strategy: Annemie Goegebuer
Agency Executive Producer : Marc Van Buggenhout
Agency Producer: Tuyen Pham Xuan
Production Company : Czar
Director :
Floris Kingma
Executive Producer: Eurydice Gysel
Post-Production: Nozon
Sound: Cobra

28th June 13
Axelle Red ge-interviewd, plezant. Ziehier ‘la tex-tua-li-té-hé’ …
Bureau: PublicisCreative director: Paul ServaesAccount director: Nico CornelisAccount managers: Aline Huls, Catherine Homel

Axelle Red ge-interviewd, plezant. Ziehier ‘la tex-tua-li-té-hé’ …

Bureau: Publicis
Creative director: Paul Servaes
Account director: Nico Cornelis
Account managers: Aline Huls, Catherine Homel

1st May 13
Huh? Dat werkwoord ken ik niet.

Huh? Dat werkwoord ken ik niet.

14th March 13
En niksen maar ...

Campagne met niks om het lijf.
ism Denis Evlard, Reed, Brussel.

¡Freedom of speech in Mexico, ay karamba!

15th July 12

Reporters Without Borders: advertisement for De Standaard Solidariteitsprijs,
selected for a series of 24 ads, all in favor of a good cause.
Agency: Publicis Brussels.
Art director: Johan Smeyers.
Account executive: Michael Ogor.


English version

Let’s playlist together

25th June 12

image

image

image

Direct mailing + online contest for Fintro, integrating Spotify.

Young clients of the bank Fintro received a mailing in the form of a 45 tpm vinyl record.
Message: need music for your housewarming party? We’re not specialist in that, so let’s all make a playlist together on Spotify. Need a loan for the home where you’ll throw that party? We’ll be happy to advise you on that.
Those who made the playlist on Spotify could win a month or ayear of Spotify Premium; the final winner won an actual dj-set for a housewarming party.

Agency: Publicis Brussels. Art director: Johan Smeyers.
Creative director: Alain Janssens. Account executive: Fiona Amoroso.

What if …?

27th May 12

A visionary campaign for KPMG.
Agency: Publicis Brussels.
Art director: Johan Smeyers.
Creative direction: Paul Servaes & Alain Janssens.
Account executive: Fiona Amoroso.

What if paper money would cease to exist?
And what if there would be no more oil (which means no kerosene to fly over the ocean)?



27th May 12

KPMG-campaign ‘TAT: radio commercial 60’.
What if there would be no more oil? Then we would not be able to make kerosene anymore. So we would not be able to fly to America. Well, then there could be the TAT: the Transatlantic Train. This commercial evokes what a TAT-commercial would sound like.
Produced by Studio Helsinki, Antwerp.

Anderlecht: Championship and awards on top

11th May 11

image

User-generated event to celebrate BNP Paribas Fortis being the sponsor of Royal Sporting Club Anderlecht since 30 years. The project united the supporters (divided over more than 70 clubs) by letting them write the lyrics of their newly composed hymn.
Awarded with Bronze Lion at the Cannes Lions International Festival of Creativity; Cristal Award at the Cristal Festival 2012, and became Finalist at the New York Festivals International Advertising Awards. Anderlècht, Anderlèèèèèèèècht! Publicis, Publiciiiiiiis! BNP Paribas Fortis,
BNP Paribas Fortiiiiiis!!!
Art director: Daniël Van den Broucke

11th May 11

"Song for RSCA": user-generated PR-event
To celebrate 30 years sponsorship of Royal Sporting Club Anderlecht
by BNP PARIBAS FORTIS, supporters of RSCA could suggest lyrics
for the first official hymn of their club.
This film started off the campaign.

Agency: Publicis Brussels. Art director: Daniël Van den Broucke.
Creative direction: Paul Servaes & Alain Janssens

The campaign got a Bronze Lion at Cannes International Festival of Creativity 2011.

French version: http://bit.ly/songforRSCA_spot_FR
English version: http://bit.ly/songforRSCA